.The documents in Google Analytics 4 can be complicated. Take, for instance, accomplishment records-- the stations sending out website traffic to your web site-- at Documents > Accomplishment. The section specifies two forms of acquisition: customer as well as visitor traffic (i.e., treatments).I'll address those records within this message.Traffic Resources in GA4." Customer achievement" vs. "Visitor traffic achievement".These 2 files in the Acquisition area make known where each guest came from. User acquisition embodies the first resource that brought the individual to your internet site. Visitor traffic acquisition is actually the most recent.State a new guest involved your web site from clicking on an all natural search list. GA4 is going to organize that preliminary browse through in the "Organic search" network for each reports. Yet if she leaves behind and also returns a few times eventually coming from a Facebook ad, GA4 is going to note the second visit in the "Paid social" network in the "Web traffic accomplishment" report and "Organic hunt" in "User acquisition.".In other words, the "Visitor traffic achievement" document does not vary between brand new and also returning individuals. It presents the complete treatments as well as where each emerged. The "User achievement" document reveals the complete individuals and their first (first-time) resource.Stations.Each files present "default stations groups"-- traffic-source categories-- consisting of:." Direct." Site visitors that keyed your URL in their browser's hunt bar." Organic Search." Website visitors that clicked an all natural listing on Google.com, Bing. or yet another internet search engine." Organic Social." Visitors who clicked a natural article on a social media sites website." Email."." Paid for Browse."." Paid Social."." Recommendation." Guests who clicked non-ad links on third-party web sites." Organic Online video." Website visitors who clicked non-ad web links on websites like YouTube, TikTok, and also Vimeo.For details on each stations, click on the pull-down menus on each file. In "Consumer Acquisition," click on the "First individual nonpayment stations team" menu and also select "Very first individual source" for the listing of coming from domains.For thorough resources of users, click on the "Initial user default channel group" menu as well as choose "Very first individual resource." Click on photo to expand.In the "Website traffic Accomplishment" file, click on "Session default stations group" and also pick "Treatment resource.".For detailed resources of sessions, click the "Treatment default network group" food selection and also select "Treatment resource." Click image to enlarge.The amounts might be different because of brand-new versus coming back gos to.You can easily confine each files to a singular web page using the "Add filter" option at the top.Select "Add filter.".Click on "Select sizes.".Select "Touchdown web page + concern cord".Select "has" below "Complement kind.".Insert your webpage's link slug (the part after the "/") or any sort of word (like "smaller") from that link.The web traffic and also customer achievement files will certainly currently show data for that link.Limitation the acquisition discloses to a singular page, such as this example for an URL containing "smaller." Click graphic to increase the size of.In a lot of cases, the customer as well as website traffic acquisition reports are compatible. The variations, once again, result from coming back guests. Irrespective, the files reveal the sources of traffic-- networks that offer your brand name as well as drive profit sees.