.Manly Bands is a direct-to-consumer seller of men's bands. The business released in 2016 after John Ruggiero, the founder with his better half Michelle, couldn't find a suited wedding celebration band.This is Ruggiero's second appeal on the podcast. In April 2021, our experts explained the business's starting, one-of-a-kind ring components, and more. Ever since, Manly Bands has acquired its own manufacturer. The production of rings coming from, mention, Port Daniel's whiskey gun barrels or even Fender guitar strands creates powerful video, claims Ruggiero, perfect for storytelling on social networking sites and elsewhere.The entire audio of our chat is embedded below. The records is revised for span as well as clarity.Eric Bandholz: Give us a review of what you perform.John Ruggiero: My partner, Michelle, as well as I began an on-line ring company called Manly Bands in 2016 to handle a complication of wedding bands for males. Our experts were merely wed. I have sizable hands and also could not discover a ring that I just liked that was actually not overpriced. My alternatives were getting coming from a magazine or even possessing something tailor-made.I found yourself purchasing coming from a website. The ring got here in a standard mailer, without container or even customer service. It was actually a horrible knowledge by today's ecommerce specifications.Our team obtained married, relocated to Fla, and required a task. Our team informed our own selves, "We are actually both business people. Why don't our company make our very own organization?" Our experts went over the types of concerns our company 'd viewed and also how to resolve them. My ring expertise showed up, and our team opted to attempt to fix it for other individuals.Our target when our team started was actually to pay out rental fee. Our company assumed creating a pair thousand bucks a month coming from this would be actually fantastic. Our company considered it a way of life business, certainly not high-growth. It was only Michelle and also me in our garage designing rings as well as sending them out to consumers. We had actually appealed one thing. Our notification sounded with customers.Michelle as well as I make an excellent crew. I develop concepts, and also she's the implementer. A lot of our success goes to her artistic thoughts. She labels the rings as well as develops characters. She links the rings to customers. Defining a ring exclusively as "eight-millimeter dark" failed to cut it.Our company created bands from special products, including Port Daniel's gun barrels or special steels. Your business removed. Ever since, our company have actually increased significantly. Our experts currently have more than 55 people in the Manly Bands family members. Regarding one-half of those are ring craftsmens that operate in our just recently acquired manufacturing outlet in Utah.Bandholz: When did you acquire a producer?Ruggiero: About a year and an one-half ago. We had been their client for a long times, so we knew all of them effectively. A lot of their company was actually wholesale, which failed to rate of interest us-- going to mom-and-pop jewelry experts. They preserved their wholesale consumers and brand name. Our company obtained a few of their assets as well as took over staff members.Inducing a production team has actually been among the greatest things our company have actually done. It's been actually awesome to head out there certainly as well as see all of them create rings out of Fender guitar cords or even steel from an M1 Abrams tank.Bandholz: Exactly how carries out in-house manufacturing influence advertising?Ruggiero: It's been actually huge. Taking a cam to the other side of the office as well as filming the group making use of lathes to reduce the steel poles or even whiskey barrels in to bands makes for fabulous video recording. We possess our video camera team available constantly. Our company make use of that video on our social media as well as in our ads and also email lists. Our team attempt to advertise that given that most firms in the males's ring area do not make. They go down ship or even order coming from overseas and then deliver it out. However our experts desire it to last a lifetime and also be actually one thing people may take pride in.Our experts have actually had a considerable amount of results along with our armed forces ancestry collection, where our experts resource unique armed forces components. Our company possess the M1 Garand rifle supply, the lumber part, coming from War of the nations I. Viewing our staff placed that in the lathe and also cut a part out for a ring is fascinating.Our advertising and marketing for those bands discuss the background, the soldiers, where the item was utilized, as well as traits like that. My spouse and I researched filmmaking in college. Our team use our capabilities to inform and tell a story. For instance, I just recently acquired an e-mail from a customer that shared that his grandfather utilized to drive M1 tanks. The consumer skilled among those bands to his grandfather, and also they had pretty an emotional swap. It's nice to aid customers connect with their past and create one thing relevant.Bandholz: Where can individuals get a ring coming from you?Ruggiero: ManlyBands.com. We possess photos on Instagram, also. I perform Twitter and also LinkedIn.